Sale to
Bates Communication acquired by BTS Group
Sellside Advisor
In January 2021, BTS Group AB, a global strategy execution firm headquartered in Stockholm, acquired Boston-based Bates Communications Inc. to strengthen its U.S. leadership development offerings. Bates, known for C-suite advisory and executive coaching, served clients in financial services, technology, and healthcare. With over $7 million in 2020 revenue and a team of 23, Bates was integrated into BTS USA as BTS Boston. Founder Suzanne Bates committed to continue leading the division for at least three years.
BTS Group AB, listed on Nasdaq Stockholm (BTS B), was founded in 1986 and operates in 34 global offices with more than 600 employees. The firm partners with corporations to bridge strategy and execution through people development and behavioral change initiatives.
Founded in 2000 by former journalist Suzanne Bates, Bates Communications focuses on executive presence, team performance, and leadership communication strategies. The firm’s client base included Fortune 500 firms such as CVS, Fidelity, and Boeing prior to the acquisition, delivering impact through coaching and strategic advisory services.
BTS Group AB, listed on Nasdaq Stockholm (BTS B), was founded in 1986 and operates in 34 global offices with more than 600 employees. The firm partners with corporations to bridge strategy and execution through people development and behavioral change initiatives.
Founded in 2000 by former journalist Suzanne Bates, Bates Communications focuses on executive presence, team performance, and leadership communication strategies. The firm’s client base included Fortune 500 firms such as CVS, Fidelity, and Boeing prior to the acquisition, delivering impact through coaching and strategic advisory services.